Decathlon 50 Years CGI Campaign Cover

Decathlon 50 Years — CGI FOOH & VFX Campaign

Khách hàng

Decathlon Vietnam

Agency

1990 Agency

Hạng mục

CGI FOOH, Gen AI & VFX

Chiến dịch quảng cáo CGI FOOH & VFX kỷ niệm 50 năm Decathlon Vietnam.

Tôi phụ trách dựng hình & diễn hoạt 3D bằng Blender, tích hợp Gen AI, 3D Camera Tracking và Compositing hậu kỳ bằng After Effects.

Final TVC (16:9) Final TVC (16:9)

VFX Breakdown (9:16) VFX Breakdown (9:16)

Styleframes

Scene 01 • Gen AI + 3D CGI Scene 1 Giant 50Y Rooftop Cake

Scene 1 Giant 50Y Rooftop Cake

Scene 02 • Gen AI + 3D CGI Scene 2 HCMC Blue Bus FOOH

Scene 2 HCMC Blue Bus FOOH

Scene 03 • Gen AI + 3D CGI Scene 3 Hanoi Hoan Kiem Lake FOOH

Scene 3 Hanoi Hoan Kiem Lake FOOH

Scene 04 • Live + Gen AI + 3D Scene 4 Mega Store Entrance

Scene 4 Mega Store Entrance

Scene 05 • Live + Gen AI + 3D Scene 5 Curved Storefront Window

Scene 5 Curved Storefront Window

Scene 06 • Key Visual Scene 6 Decathlon 50Y Finale

Scene 6 Decathlon 50Y Finale

Layer Breakdown Layer Breakdown

01. Tòa Nhà Decathlon TP.HCM Decathlon Rooftop Cake (HCMC)

Gen AI + 3D CGI

1. Gen AI Plate

2. 3D Clay

3. 3D Pass

4. Final

02. Xe Buýt & Billboard TP.HCM HCMC Bus & Billboard FOOH

Gen AI + 3D CGI

1. Green Screen Track

2. Gen AI Clean Plate

3. 3D Pass

4. Final

03. Xe Buýt Hồ Gươm Hà Nội Hoan Kiem Lake Bus FOOH

Gen AI + 3D CGI

1. Gen AI Plate

2. 3D Track

3. 3D Pass

4. Final

04. Cổng Siêu Thị Decathlon Decathlon Store Entrance

Quay Thực Tế + Gen AI + 3D CGI

1. Live Plate

2. Gen AI Crowd

3. 3D Pass

4. Final

fSpy Calibration Scene 4 fSpy Storefront Reference

Scene 4 fSpy Storefront Reference

Clean Plate Scene 4 Storefront Clean Plate

Scene 4 Storefront Clean Plate

05. Mặt Tiền Kính Cong Decathlon Curved Storefront Window

Quay Thực Tế + Gen AI + 3D CGI

1. Live Plate

2. 3D Pass

3. Gen AI Talent

4. Final

fSpy Calibration Scene 5 fSpy Reference

Scene 5 fSpy Reference

Clean Plate Scene 5 Clean Plate

Scene 5 Clean Plate

3D Assets

Kalenji Running Shoes Kalenji Running Shoes 3D Model

Kalenji Running Shoes 3D Model

Nabaiji Swimming Goggles Nabaiji Swimming Goggles 3D Model

Nabaiji Swimming Goggles 3D Model

Kiprun Running Cap Kiprun Sports Cap 3D Model

Kiprun Sports Cap 3D Model

Quechua Backpack — Navy Quechua Backpack Dark 3D Model

Quechua Backpack Dark 3D Model

Quechua NH Escape — Sand Quechua Backpack Sand 3D Model

Quechua Backpack Sand 3D Model

Quechua Daypack — Ochre Quechua Backpack Ochre 3D Model

Quechua Backpack Ochre 3D Model

Forclaz Travel Belt Bag Forclaz Waist Bag 3D Model

Forclaz Waist Bag 3D Model

Decathlon Iconic Blue Tote Decathlon Shopping Bag 3D Model

Decathlon Shopping Bag 3D Model

Newfeel Drawstring Bag Newfeel Shoes Bag 3D Model

Newfeel Shoes Bag 3D Model

Thanks for watching!

Contact for work: [email protected]